Numerous publishers have already signed up to Apple's upcoming subscription news service at a 50% revenue split, according to Recode.
Apple has already signed many publishers to deals where they’ll get 50 percent of the revenue Apple generates through subscriptions to its news service, which is currently called Texture and will be relaunched as a premium version of Apple News this spring.
Some publishers are pushing back at the 50% revenue split but others are happy to agree with it because they expect Apple to sign up millions of people to the service. Those publishers would rather have a small percentage of a big number than a big percentage of a small number.
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